# Papaya Loyalty — Fill off-peak, bring guests back

> Papaya Loyalty: store credit guests redeem on rules you control, a scheduled promotions engine, review routing to Google, and retargeting audiences from real guest behaviour. Fill your slow hours and bring guests back.

Give guests credit they want to spend, on the rules you set — like "2–5pm only." That's how a quiet Tuesday afternoon fills up. Loyalty, promotions, reviews and retargeting, all run from your dashboard. No punch cards, no separate app.

`You set every rule` · `Credit across outlets` · `Built into checkout`

## Glance

- Store credit
- Promotions
- Reviews
- Audiences

## Credit they earn, redeemed on the rules you set.

Every order builds store credit in the guest's wallet — and you decide exactly how it comes back. Cap it at a percentage of the bill, lock it to slow days, or open it only between 2 and 5pm. That last one is how a dead afternoon becomes a second lunch rush.

- Credit rule · Off-peak fill
- Earn rate
- Redeem window
- Max per order
- Works across
- Earn a % of every order back as credit — set the rate per outlet
- Redemption windows: time of day, day of week, or specific dates
- One balance that works across all your outlets
- Redeems at the POS, on QR ordering and online — same wallet

## Build the offer once. Let it run itself.

Coded, scheduled or fully automatic — promotions fire on the conditions you choose and stop when you tell them to. Minimum spend, combos, time windows, usage caps, per-guest limits. The rules live in your dashboard, not in a staff member's head.

- **Conditions that stick** — min spend, combos, items, time of day, channel.
- **Usage & per-guest limits** — cap the spend, prevent abuse, expire on a date.
- **Schedule ahead** — set a start and end; it turns itself on and off.
- Scheduled promotions

## Happy guests to Google. Unhappy ones to you, first.

After a visit, guests rate the experience. A great rating routes straight to your Google review page while the moment's still warm. A poor one opens a private message to you instead — so you fix it before it ever becomes a public one-star.

- Smart routing
- Catch it privately
- More 5-star volume
- Per-outlet links
- Loved it · 5 stars
- 2 stars · routed privately

## Retarget the guests you actually have.

Most ad spend chases strangers. Papaya builds Meta and Facebook Pixel audiences from real behaviour in your restaurant — who came at 3pm, who spent big, who hasn't been back in two months — so your win-back ads land on people who already know your food.

- Build audience
- Visited 2–5pm, last 30 days
- Haven't returned in 60 days
- Win-back audience
- Segments from visit time, spend, frequency and recency
- Meta / Facebook Pixel sync for retargeting and lookalikes
- Pair a win-back audience with an off-peak credit offer

## One toolkit to fill seats and bring guests back.

- **Rewards & credit**
  - Papaya Credits earned per order
  - Redemption windows & caps you control
  - Cross-outlet single balance
  - Opt-in membership, no app to install
- **Promotions**
  - Coded, scheduled & automatic discounts
  - Min spend, combos & item conditions
  - Time windows & usage limits
  - Per-guest caps & expiry dates
- **Reputation & audiences**
  - Review routing to Google
  - Private capture of unhappy guests
  - Behaviour-based segments
  - Meta / Facebook Pixel sync

## Your slowest hours are your cheapest growth.

The kitchen's already on. The staff are already in. An empty 3pm table costs you either way — so the marginal cost of filling it is almost nothing. Loyalty is built to point demand exactly there.

## Good to know.

**Do I have to give discounts to use this?**

No. You set every rule. Run loyalty as store credit with no discount at all, cap earned credit at a few percent, or only switch on an offer for your slowest hours. Nothing fires unless you’ve defined it.

**How does the off-peak strategy actually work?**

Tie a reward — credit redemption or a promotion — to a time window like Mon–Fri 2–5pm. Guests see it in their wallet and time their visit to spend it. Your fixed costs are already covered during those hours, so every extra cover is close to pure margin.

**How does credit work across my outlets?**

It's one balance per guest. They earn at any of your outlets and redeem at any of them, subject to the rules you set. You can also scope a rule to specific venues if you want a promotion to run at one location only.

## Fill the quiet hours. Keep guests coming back.

Turn on store credit, schedule your first off-peak offer, and route your happiest guests to Google — all from one dashboard. Start free.

- Papaya Order
- Papaya Copilot
- Papaya Pay
- Pricing

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Source: https://www.papaya.co.th/loyalty